DURHAM, NC -- Less than one year after the successful launch of the TW (TrueWhite®) Series Cree® LED Bulb in California, Cree, Inc. (Nasdaq: CREE) is expanding the bulb’s availability across The Home Depot® stores nationwide. Delivering an unprecedented Color Rendering Index (CRI) of 93, the TW Series Cree LED Bulb displays colors true and natural, ideal for use in kitchens, bathrooms and closets, where color quality matters most. The 40-watt replacement TW Series Cree LED Bulb retails for $13.97 and the Cree 60-watt replacement bulb retails for $15.97.
“Expanding the availability of the TW Series Cree® LED Bulb is another example of Cree’s commitment to driving 100 percent LED adoption, providing a no-compromise alternative to inefficient lighting with the industry’s best color quality,” said Norbert Hiller, Cree executive vice president, lighting. “The success of the TW Series Cree LED Bulb is proof that consumers will choose LED only when it’s as good as or better than what’s being replaced, with efficiency and lifetime benefits they’ve never had before.”
Designed originally to meet the California Energy Commission (CEC) LED bulb specification, the TW Series Cree LED Bulb looks and lights like a light bulb and gives consumers light quality traditionally reserved for specialty areas, such as high-end retail stores. The bulb emits a warm, natural omnidirectional light that makes colors look the way they were intended to look, which is beneficial for not only residential applications, but even those in the arts and entertainment industries.
“The TW Series Cree® LED Bulb produces a soft, vibrant light with a high CRI, which is key to setting comfort levels on a movie set, and also assures accurate skin tone on film,” said Jesse Peretz, Hollywood director and producer. “Using a bulb like the TW Series Cree LED Bulb — at home or on the set — improves color accuracy and lets you see colors like they were intended to be seen.”
The high-performance TW Series Cree LED Bulb uses 78 percent less energy and lasts 25 times longer than typical incandescent light bulbs. The bulbs turn on instantly, are dimmable with most standard incandescent dimmers and are backed by Cree’s industry-leading 10-year limited consumer warranty.
Please visit www.homedepot.com/cree or your local The Home Depot retail store to purchase TW Series Cree LED Bulbs today.
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting and semiconductor products for power and radio-frequency (RF) applications.
Cree's product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and solar inverters.
Please refer to www.creebulb.com for additional product and company information.
This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; the risk that actual savings and lifetimes will vary from expectations; customer acceptance of LED products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 30, 2013, and subsequent filings.
Cree®, Cree TrueWhite® and TrueWhite® are registered trademarks of Cree, Inc.
The Home Depot® is a registered trademark of Homer TLC, Inc.