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Cree Delivers New Brighter LED Bulbs to Market

Published on: 9/18/2017

DURHAM, N.C. -- Cree (Nasdaq: CREE) announces the expansion of its award-winning bulb family with the launch of new high lumen directional LED bulbs designed specifically for rooms with high ceilings and for consumers who want more light. The portfolio delivers the brightest flood lights available on the market today with new BR30 100W replacements, as well as R20 75W lamps. The new bulbs uphold Cree's commitment to offer consumers high quality, no compromise LED bulbs that provide better light experiences for all applications, homes and lifestyles.

As more new homes are built with higher ceilings throughout the United States, people need more light to illuminate the surfaces of their homes. Cree's new high lumen LED bulbs emit more than twice as much light as typical LED floods, providing consumers the right amount of light for everyday activities, such as cooking, reading and working. The BR30 100W and R20 75W Cree® LED Bulbs feature beautiful, high color rendering index (CRI) light that enhances home décor and makes colors appear true and natural. Each Cree LED bulb is fully dimmable without buzzing or humming, so consumers can adjust light levels to meet their needs and preferences for maximum comfort.

“Until now, consumers have not been able to buy directional LED lights in a wide variety of wattage equivalencies. This expansion upholds Cree's commitment to delivering on the promise and potential of energy-efficient LED lighting solutions,” said Al Safarikas, Cree vice president of marketing, lamps. “Cree's new flood lights fill the void created by the disappearance of high wattage incandescent bulbs. Consumers no longer have to compromise on the brightness they need for the efficiency they want.”

Additionally, the BR30 100W Soft White, BR30 100W Daylight and R20 75W Soft White replacement LED bulbs offer the following features and benefits:

  • Designed for high ceilings and for those who want more light
  • Smooth and silent, fully dimmable
  • 90 CRI
  • Projected lifetimes exceeding ENERGY STAR® requirements, lasting 25,000 hours or more than 22 years*
  • Backed by a 10 year 100% satisfaction guarantee
  • ENERGY STAR' Certified

These new LED flood lights are exclusively available now, online and in-store at The Home Depot. The bulbs are also available commercially and sold through Cree lighting sales channels throughout the U.S. Please visit https://creelighting.com/products/indoor/lamps/br30-basic-series for more information.

* 22-year lifetime for ENERGY STAR® qualified LED lighting based on 3 hours use per day.

About Cree, Inc:

Cree is a market-leading innovator of lighting-class LEDs, lighting products and Wolfspeed power and radio frequency (RF) semiconductors. Cree's product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree's products are driving improvements in applications such as general illumination, electronic signs and signals, satellite communications, power supplies and inverters.

Please refer to www.cree.com for additional product and Company information.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of our new products; the rapid development of new technology and competing products that may impair demand or render Cree's products obsolete; and other factors discussed in Cree's filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 25, 2017, and subsequent filings.

Cree® is a registered trademark of Cree, Inc. The Home Depot® is a registered trademark of Homer TLC, Inc. ENERGY STAR® is a registered trademark of the U.S. Environmental Protection Agency.


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