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Cree Expands Product Portfolio with New Brand Essentia by Cree

Published on: 2/24/2016

DURHAM, N.C. -- Cree (Nasdaq: CREE) announces Essentia® by Cree, a new brand of commercial lighting products that offer a broad range of high quality lighting solutions at a great value. Created in response to market demand, Essentia by Cree branded products will meet industry competitive efficacy of 90+ LPW and color temperatures between 2700k and 5000k that customers have come to expect from Cree as the leading LED lighting technology supplier. This new brand compliments market leading Cree branded lighting products and provides the industry with more high quality lighting that leverage Cree’s market leading LED capabilities.

“Cree is committed to meeting the needs of our customers,” said Norbert Hiller, executive vice president of lighting at Cree. “Powered by Cree® LEDs, this new product portfolio ensures that our customers have a complete line of products available from Cree with superior value and ROI that makes their lighting decisions easy.” 

The Essentia® by Cree lighting portfolio is engineered to provide outstanding performance for new construction and renovation applications and comes with a 5 year limited warranty. The new product categories in the portfolio are targeted to include track lighting, downlights, exit and emergency lighting, flat panel troffers, and outdoor flood and area lighting and will become available beginning this March.

Please visit www.cree.com to learn more. 

About Cree, Inc.:

Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, lighting products and semiconductor products for power and radio frequency (RF) applications.

Cree's product families include LED lighting systems and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree's products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and inverters.

For additional product and Company information, please refer to www.cree.com.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of our new products; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 28, 2015, and subsequent filings.

Cree® Cree® and Essentia® are registered trademarks of Cree, Inc.

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