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Cree’s Next-Generation LED Flood Light Enables Consumers to Save without Settling

Published on: 5/25/2015

DURHAM, NC -- Cree, Inc. announces the next generation of the Cree® BR30 LED flood light, the first LED BR30 replacement to deliver a no-compromise, high-performance LED lighting experience at the lower price of just $9.97. The bulb's advanced design uses only a quarter of the LED components previously required to look and light just like the traditional incandescents it replaces while using 86 percent less energy and lasting 25 times longer. Conceived to make high-performance LED lighting affordable, Cree BR30 LED flood lights are ENERGY STAR® compliant and available at The Home Depot®.

"Not all LED bulbs are created equal," said Betty Noonan, Cree chief marketing officer. "Cree is committed to delivering the lighting experiences consumers deserve and expect; with the Cree BR30 LED flood light consumers don't need to sacrifice performance for affordability. Unlike the cheap, compromised LED bulbs other lighting manufacturers have recently introduced, Cree LED bulbs deliver the industry's highest performance at an affordable price."

The new Cree BR30 LED uses elements of Cree's groundbreaking SC5 Technology™ Platform to produce more light with fewer LEDs, resulting in a lower-cost system that does not sacrifice functionality.

"Cree lowers prices by innovating at all levels of the system," said Noonan. "Cree's recent advancements in LED technology allowed us to cut the price by going from eight LEDs to two, all in a package that offers a better lighting experience."

The Cree BR30 LED flood light is ideal for use in recessed lighting fixtures and provides a wide-beamed, balanced light source within a real glass bulb, just like a traditional incandescent BR30. The soft-white 65-W (2700 K) and daylight (5000 K) incandescent replacements feature a traditional shape and glass dome to blend seamlessly with existing BR flood lights and provides consumers with the flexibility to upgrade one or multiple bulbs. The Cree BR30 LED flood light turns on instantly and is dimmable with most standard dimmers. Both versions of the new Cree BR30 LED flood light deliver 655 lumens, consume only 9 watts and are designed to last 25,000 hours. As part of Cree's commitment to providing consumers with superior light quality, the Cree BR30 LED flood light is ENERGY STAR® compliant with a 5-year consumer limited warranty. 

Consumers can purchase the Cree BR30 LED flood light online today at www.homedepot.com/cree and in The Home Depot stores in June. Visit www.creebulb.com to learn more.

About Cree
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications.

Cree's product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree® products are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, power suppliers and solar inverters.

Please refer to www.cree.com for additional product and company information.

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that actual savings and lifetimes will vary from expectations; the risk we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of LED products; the rapid development of new technology and competing products that may impair demand or render Cree's products obsolete; and other factors discussed in Cree's filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 29, 2014, and subsequent filings.

Cree® is a registered trademark of Cree, Inc.  ENERGY STAR® is a registered trademark of the U.S. Environmental Protection Agency.  The Home Depot® is a registered trademark of Homer TLC, Inc.


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