According to Brodtman, the move to Cree LED lighting just made good business sense helping to reduce maintenance costs and increase energy savings but also comply with the dealership’s and Volkswagen’s pledge to increase sustainability and be green.
Volkswagen is committed to its sustainability programs and aspires to be the greenest auto retailer in the world. Hamilton VW owners Harris Wildstein and Chip Ott are also committed to sustainability and energy savings, and in fact, Hamilton VW is so forward-thinking, they had solar panels before LED lights, which usually happens in the opposite order. According to Mr. Brodtman, being green and concern about sustainability are things that just make good sense. “You know what? Some people are short-sighted and look only at the upfront costs rather than the savings down the road. And sometimes it scares them. But if you know you’re going to get a payback in 2 ½ or 3 years, or even 4 years, it makes good business sense. Not to mention you have the savings from the maintenance, and nobody likes getting hit with those unexpected bills.”
According to Rexel Energy Solutions, the lighting distributor, Hamilton VW was the perfect customer to go to LED lighting. Dealership management was already on board with sustainability and energy savings, they did not have to be sold on LED lighting. “They were the anomaly, they knew exactly what they wanted and said show us the right number ROI and we’re in.” They saw the return on investment where they wanted it, and they were in.