Nearly 17 million vehicles were sold in the U.S. this past year. How many of those were from your dealership? Out of that number, how many of those will remain loyal service customers? In the competitive industry of auto sales, every detail counts in claiming a larger share of the market—your lighting included.
Here are the leading ways that the right LED lighting can help you differentiate your dealership and win more business:
1) Power Up Curbside Appeal
The customer’s experience with your dealership may start from the road. Make sure the visual first impression is a striking one.
The soft white light of LED luminaires such as Cree Lighting’s OSQ Series High Output and THE EDGE® High Output marks a noticeable difference from the orange and yellow tones of high-pressure sodium and metal-halide lamps that may be illuminating competing dealerships.
The precise optical control of these luminaires also puts an end to light spill so that the light is bringing maximum benefit to your inventory with minimum impact to surrounding homes, businesses and roadways.
2) Let Colors Shine True—Even at Night
Color preferences are a very personal part of the car buying process. Manufacturers invest in producing countless color shades so that one will be the right one for a customer. And yet, if a customer visiting your lot after sundown can’t see the difference between Lunar Silver Metallic and Modern Steel Metallic or Oxford White and Star White, they can’t value the options available, and might not see themselves in that vehicle.
With the 5000K and 90+ CRI light that Cree Lighting fixtures offer, you can highlight your inventory in daylight color quality – its best light for maximum impact - on the lot and in the showroom.
3) Enhance Customer Amenities
Dealerships across the country are leveraging customer amenities to get an edge over their competitors. What’s one way you can enhance how your customers feel? You guessed it—it’s lighting.
At a fraction of the cost of installing a skylight, the CadiantTM Dynamic Lighting Experience brings the outdoors in by creating the sensation of natural sunlight that follows the rhythm of the day. Make it a sunny day every day, anywhere in your building from the sales floor to the service waiting area. With evidence increasingly suggesting this type of lighting can boost the overall mood and productivity of customers and staff, this solution positions you at the forefront of providing the ultimate human experience.
Cree Lighting’s StylusTM Linear Series also has what it takes to aesthetically elevate areas into places customers want to be. Its sleek lines deliver a clean, modern feel, and its versatility gives you the ability to choose between surface or wall mount, suspended with direct/indirect lighting, or slot-installed for an unbroken ceiling plane.
4) Accelerate Productivity in Service Areas
Your dealership’s lighting behind the scenes is just an important in remaining competitive. Consider how quality light can enable your service team to perform their tasks more efficiently, both increasing productivity and boosting morale.
The LSQ Square Series and the KBL Series are ready to help get the job done. Each has multiple options for lumen output, allowing them to be flexible to the height of your space.
5) Take the Wheel with Lighting Controls
Opt to pair your lighting solution with lighting controls to effortlessly manage which fixtures are illuminated when, from your smartphone, tablet or computer.
Whatever your reason—preference, need or city ordinance—you’re instantly able to dim or brighten and turn on or turn off your lighting, as well as create a schedule for it all to happen automatically. Lighting controls can even “harvest daylight”, where bright sun means you may not need all your fixtures running at full brightness, making it possible to significantly enhance energy savings.
With Synapse® SimplySNAP controls, gone are the days of lighting control confusion, frustration and headaches, thanks to its simple language and intuitive operation.
6) Free Up Time and Money from Maintenance
In our conversations with auto dealerships, we’ve heard how much of a hassle and an expense maintaining legacy lighting systems can be. If you’re in the costly rut of replacing all your metal-halide bulbs each year, imagine what it would be like to have lighting that can shine bright for 10 to 15 years.
Cree Lighting’s low maintenance LED luminaires are rated for 10 years—10 years of putting the time and money it saves you into other parts of your dealership.
7) Tap into Savings with Energy Efficiency
Lastly, the hallmark of LED lighting—energy efficiency. After an upgrade from legacy to LED lighting, you’ll quickly find your dealership using less power than before and reaping a quick return on your investment.
Better yet, many states offer incentives for energy efficiency. Find your state in the U.S. Department of Energy’s DSIRE database to discover what programs there may be to support your LED transformation.
For more information, explore our auto dealership case studies and Automotive Lighting Application Guide, or contact us at 262-886-1900 or email@example.com.